eBridge is a crossmedia tool that makes product registration as easy as never before.
Each disc carries a unique number which is matched to the serial code of the product, meaning that all product data is already stored on the disc.

As soon as the disc is inserted, customers are led seamlessly from offline to online, they just need to type in their data and click the submit button. This leads to a considerably higher number of product registrations. eBridge for promotion also provides you with enhanced reporting capabilities helping you to gain insight on your customers’ preferences (e.g. night scroller or day user) or their geographical allocation.

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That's how eBridge works: Product Registration
eBridge Analytics