“We developed a CD Rom in conjunction with our partners RMG Connect and Sony DADC. Its aim was to draw the attention of customers and parties interested in the Mercedes-Benz brand – who, at this point, were familiar only with the printed version of our Mercedes magazine – to the online version and to achieve new subscriptions. We are very satisfied with the result, as is the market.”

Tanja Weber,
Loyalty Programme Manager, Interactive Marketing BC/MI, Mercedes-Benz Cars