eBridge comprises four parts: a disc (CD or DVD), a light packaging, an offline- and an online-application. Each component is personalised and carries a unique number matched to the individual recipient, making every customer interaction with the campaign traceable. Personal address, captivating multimedia content adapted to the recipient’s interests and prefilled response forms give people more reasons to give you response than traditional direct mailings. eBridge is a Sony DADC exclusive solution.

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